Paula Silva Expert

Paula Silva

Paula is a senior revenue and monetization leader with over 20 years of experience driving data-driven growth strategies in the B2B tech software industry.
Hands On Sales Intelligence

Best Sales Engagement Platforms for SDRs

After two weeks running the same 240-account ICP list through ten sales engagement platforms with seeded inboxes and a Salesforce sandbox, the finding our team kept coming back to was that the open rate is a vanity metric. Reply quality and CRM sync accuracy are what separate the platforms that scale from the ones that look good in a demo.

Best For Sales Intelligence

Best Sales Intelligence Platforms

Sales intelligence platforms promise to hand your reps verified contacts and buying signals, but the gap between a glorified spreadsheet export and a genuine pipeline engine is wider than most vendors would like you to believe.