Expert
Sophie Steffen, co-founder and CEO of Kunoichi, has built her entire client pipeline through LinkedIn since 2019. She breaks down why consistency beats virality, how a Monday-to-Friday content cadence keeps her visible without burnout, and which automation tools turned half her 11K follower base into a predictable acquisition channel.
Sophie Steffen is candid that roughly half of her LinkedIn following came from automated outreach. She walks through the toolkit -- Linked Helper, Heyreach, Lemlist, PhantomBuster, Waalaxy, Apollo -- and explains why targeting matters more than the tool you pick.
Most LinkedIn content is written for nobody in particular and lands accordingly. Sophie Steffen explains how to define the goal, name the ideal customer profile, and mine their actual pain points -- the strategic groundwork that turns posts into pipeline.
Sophie Steffen posts five times a week on LinkedIn and has a distinct purpose for every weekday. She breaks down the Monday-to-Friday cadence she uses at Kunoichi -- industry news, behind the scenes, expert insight, community, personal story -- and why each slot does something different for her audience.
Sophie Steffen has built her entire client pipeline through LinkedIn since 2019. She explains why chasing likes is the wrong scoreboard, why perfectionism is the silent killer of LinkedIn growth, and how to set up a posting cadence that survives a bad month.